As qualification of leads is the focus, associating various records with the leads is the next step. You may need to associate leads with other records, until the lead reaches a certain stage where it can be converted to Potential as per your organization's sales process.

In the Lead Details page, you can associate the following:

• Open Activities: To add tasks and events (meetings and calls).
• Closed Activities: To archive the closed activities.
• Attachments & Notes: To attach documents and notes.
• Mails: To send e-mail messages to the selected lead.
• Campaigns: To associate many campaigns to a single lead.
• Social Interactions - To view the Twitter and Facebook interactions associated to the lead and send messages, like posts, retweet, etc.