Once the lead status has reached a certain stage, (i.e. when there is a chance of further negotiations), it can be qualified as a potential. You can then convert the lead into an account, contact, and potential.

To convert a lead

1. Tap the Leads module.
   All the leads in the selected list view will be listed.
2. Tap the record that you want to convert.
3. In the Record Details page, tap the More icon.
   
4. Tap Convert Lead.
   
5. In the Convert Lead window, specify the necessary details and tap Done.
   The lead will be converted and will be available in the Converted Leads list view.